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Caiman Consulting

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Group Vice President, CXO, Global High Tech Manufacturer

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Vice President of Marketing Print

Consumer Products Company
Southeastern United States

Our client is an innovative, growing home products Company headquartered in the southeastern United States. Armed with popular products and a scrappy determination, they are DiligentPartners very small logo-BWrapidly growing and have an immediate need for an experienced Vice President, Marketing.

The Vice President, Marketing will report to the Chief Executive Officer and will be a key strategic leader for our client. He/she will have responsibility for the development and implementation of brand strategies and initiatives, and will have proven experience in successfully driving commercial results. Working closely with cross-functional leadership in the product development and in sales, he/she will develop strategies/initiatives to drive the growth of the portfolio in existing markets and develop and execute marketing plans for future launches.

Specifically, the Vice President, Marketing will have responsibilities including, but not limited to:

  • Development, implementation, and oversight of a comprehensive marketing strategy for the Company's portfolio of marketed products across a broad range of customer segments, geographies, and time horizons.
  • Development, execution, and management of a cohesive geographic expansion plan taking into account market potential, regulatory pathways, exclusivity, and strategic alignment. This includes determination of market entry strategies, selection of distributors, and P&L responsibility for the Company's economics.
  • Being a part of the diligence team when assessing late-stage Business Development opportunities in the home electronics/personal electronics markets.
  • Development of market access strategies, coordinating closely with the Vice Presidents of Sales to assure geographical nuances are considered in the course of this process.
  • Expansion of relationships with key opinion leaders and customers to uncover opportunities which enhance product line performance and maximize product line earnings.
  • Hiring and leading Marketing team members, and developing their career growth.
  • Providing leadership for the Market Research and Forecasting functions.
  • Providing collaborative business leadership to all geographies and allied functions, including but not limited to Operations, Manufacturing, Field Sales, Compliance, R&D, Finance, etc.
  • Maintaining industry awareness regarding market trends, competition, product acceptance, and new product releases.
  • Managing relationships with other organizations in the consumer products space, e.g. distributors, consumer advocacy organizations.

The role requires drive, maturity, integrity, ethical behavior and the self-confidence to help build an organization that is recognized for its achievement of superior results. Besides an advanced, related degree, qualifications for this hire will include significant senior level responsibilities in consumer product operations (ideally having included international postings). This individual will have substantial marketing leadership experience and proven success in commercial leadership in the launch of home consumer products. The successful candidate must have the ability to provide strategic input for a variety of programs that will range from development to commercial stage.

Over time this person will develop and execute initiatives to drive the growth of the existing portfolio and assess the market for the key issues that will impact the success of future product launches. This may include external focus on business development, and corporate strategy, working with corporate R&D, legal and other executives, which may include M&A. Over time, he/she may be called upon to work closely with the CEO in presenting to shareholders and the public market, including the banking, analyst and investor community.

Diligent Partners, LLC is a world-class retainer-based search firm. Our client has entrusted Diligent Partners with the exclusive management of this confidential search. CLICK HERE to register for this position.



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